How long does a typical project take?

A typical project at Ander.Agency takes different amounts of time depending on scope: branding takes 8 to 12 weeks, web takes 4 to 8 weeks and product design works in focused 4 week sprints. Those ranges exist to protect quality, review and real progress, not to fill the calendar with process.

Timelines depend on what needs to be decided

A web redesign with a clear message does not require the same work as a brand that still needs positioning, voice, identity and a complete system. The same applies to product: a UX/UI sprint can focus on a specific flow, while a branding project requires more strategic decisions before reaching the visual layer.

In web design, the phases are discovery and strategy, exploration, design and implementation. In branding, the range is longer because the brand defines the foundation on which assets, website and sales materials are later built.

Reviews are also part of the timeline

• Branding: 8 to 12 weeks, depending on scope and number of applications.
• Web: 4 to 8 weeks, depending on number of pages, complexity and content.
• Product design: focused 4 week sprints.
• Review by phase: each phase includes one review week with up to 3 consolidated rounds.
• Pending feedback: if there is no response in 5 business days, the phase is automatically approved.

Speed also depends on the client side

Weekly sprints help maintain momentum, but delays in feedback, approvals, content or internal decisions can add weeks. No process can compensate for a committee that responds late or with contradictory comments.

A sprint based process works when it turns the calendar into visible deliveries, not open ended promises.

“They stuck to the schedule exactly as planned and delivered an excellent site and brand identity that has already earned positive feedback.”

Kriemhild Holthusen, Marketing Manager, LWLcom GmbH

If you are comparing proposals, be suspicious of timelines that are too short for strategic work; almost always, someone is removing discovery, review or judgment from the process.